woops

hmm i didnt realise it was so long ago i updated my blog. eek.  Anyway  its not that I havn't done any work, just that i havn't got round to writing about it.

Same But Different


We had a few lectures and seminars on this which resulted in a group project made up of the same group as our last group project (Stella Rimington) minus a few people.  In this project we took photographs of apples and catelogued them in a website which allowed the apples to be searched by colour, where they were bought, and the name of the apple.  We designed a minimalistic site which was effective.  Unfortunatly when showing it to the rest of the seminar group, it did not show on the projector.

e4 Indentity Project

I have been working on this on and off throughout the easter holiday and have so far done:

• Animation - 85/90%  -  I actually restarted my animation from scratch but realised I prefered the original when I looked back so I am now just tweaking the original, incorporating some of the changes from my newer version.  An old version is available on my website, I will add a link here some time when i find the link
  

• Website - 15/20%?  -  I have kept restarting this as at first I was slowly working my way through learning CSS, but the designs I was coming up with were too basic and finding it too complicated to make what I visualized in that way.  I then started a flash only website which I found a lot quicker to make but looked quite unproffessional.  I then started creating a third website which would use html/CSS but with bits of flash incorporated within it.  I created a side menu for this in flash and placed it in a website, but I have changed my idea of how it should look slightly.  I edited the existing e4 logo for my page, which I quite like and think works well.  I have an screenshot showing this page (I used the logo again as a filler background).  I am using this logo for my new design but the sidebar as it looks in the picture is not how it will look in my final site.

• 

• Leaflet - 0% - A lot of this will be reusing images from the website and animation so this should not take long.

I plan on having all three of these nearing completion by the end of the easter holidays.  I have been working on and off on these, but towards the end of the easter will be working more solidly to finish off these projects.  

I will upload the flash only site as well as provide links to my animation and provide screen shots as my work develops.

Identity

IDENTITY PROJECT

Branding

Introduction to branding – history, why it is important, successful brands
What makes a good logo/brand, what stands out? Use of characters/celebrities endorsement/emotion

Should be:
· Simple
· Timeless
· Universal
· Scalable
· Unique

Try different things, experiment, and mimic to see what works and what doesn’t in artistic sense and for the specification. Try different thicknesses, styles, angles etc.

Analyse existing logos/adverts/characters.
Think about the name e4 and what can be represented done with these two characters.

I will look at the e4 logo as well as logos for other tv channels and related companies. I will experiment with different colours and shapes to see how the logo looks in different styles as well as ways the logo can be animated.

1. Advertisement (eSting)
   
   Look at different animations, short animations, cartoons etc. What looks good, look at small part of animation and see how things (characters, props, backgrounds) move.
   
   Make sure look and feel reflects what the company (e4) is about. Communicates a young, fun theme.
   
2. Website
   
   This must be informative and interesting as well as attractive and grab the attention of the visitor as well as making visitors want to return.
   
   This should use characters, colours and themes based on the eSting I will create to give some familiarity and continuity and gives a more recognisable identity to the company.
   
3. Poster/leaflet
   
   Like the website and animation, bright colours and characters familiar to the different mediums (animation, website etc) will be used to make it interesting and attractive. This will obviously be a still, none interactive design but will have to grab peoples attention and make people interested in finding out more about the company and watching the channel.